From The New York Times:
Late last year, Cosmopolitan editors in China started splitting its monthly issue into two magazines because it was too thick to print. Elle now publishes twice a month because issues had grown to 700 pages. Vogue added four more issues each year to keep up with advertising demand. Hearst is even designing plastic and cloth bags for women to easily carry these heavy magazines home.
The magazine company is having to design special cloth bags just so women are able to carry around these huge magazines. Think about how crazy that really is.